When I read in the Globe and Mail that Pirate Bay was being purchased for $9-million, I figured this could be a good example of how innovators, who often are branded as outsiders or scofflaws, eventually find their niche. Well, that still may be a path to success on the Internet, but apparently not in the case of Pirate Bay, where the new owners are attempting to set up a business that would sell the metrics of illegal file sharing back to the victims (i.e. to sell information back to movie, record and software companies about content uploads and downloads by the site’s estimated 20 million users). So far there has been a particularly frosty reception from the owners of those rights.

Started by a group of pro-piracy Swedes in 2003, Pirate Bay soon became one of the largest bit torrent trackers in the world.  From then until now the site has been involved in a number of lawsuits, which eventually led to the 2009 arrest and sentencing of the four main operators of the site. In June 2009 Global Gaming Factory GGF (a Swedish advertising company) announced they would buy Pirate Bay for approximately $9-million, a deal that was set for August 2009.  The time has arrived and as one might have expected GGF is facing criticism. Seems the only value to be extracted from this business model is notoriety.